Assignment 1 Week 5 Essay Example | Topics and Well Written Essays - 250 words

Assignment 1 Week 5 - Essay Example help entrepreneurs learn what trends a certain country has been following or what are the driving factors for people. Google Analytics gives details of traffic, sources of traffic, new visitors, average number of pages visited, the search engine driving most traffic and even the key words driving traffic. There are some sites that even provide information regarding how trends in countries have changed. Such data can be used by entrepreneurs when entering new markets and when venturing into new business arenas. This whole data eventually leads to the fact that entrepreneurs need to keep bringing innovation, because at the end of the day it is the entrepreneur’s Unique Selling Proposition that makes him the winner. IT is not only used for competitive analysis, but is also used by different professionals in order to look for information regarding their field. For instance, IBM has designed an innovation called Care360 which helps the doctors to learn about the effects of a certain medicine on a specific patient. This has helped the doctors and the patients by giving them satisfaction and a sense of safety and